Celebrities often seem to have an otherworldly glow that leaves many wondering whether it’s just good lighting or something more magical. The truth lies somewhere in between, and their beauty brands are a testament to this. Increasingly, stars are entering the skincare arena, crafting glow-enhancing products that capture the essence of their red carpet radiance. Featuring clean ingredients and skin-first formulations, these celebrity-founded beauty lines focus not just on star power but on delivering accurate, visible results.
Here’s a roundup of celebrities who didn’t just bring their shine to the spotlight—they bottled it and put it on the shelves.
7 Celebrity Skincare Brands That Shine
1. Rihanna – Fenty Skin
When Rihanna stepped into the beauty world with Fenty Beauty in 2017, she didn’t just launch a brand—she set a new industry standard for inclusivity with 40 foundation shades right out of the gate. But she didn’t stop there. In 2020, she expanded her empire with Fenty Skin, a gender-neutral, eco-conscious skincare line that aims to give you that effortless, island-girl glow. And let’s be honest—if anyone knows glow, it’s Rihanna.
Fenty Skin is built around multitasking formulas designed to streamline skincare routines while still delivering effective, visible results. Key ingredients include Barbados cherry (loaded with vitamin C), niacinamide (a powerhouse for brightening and smoothing), and hyaluronic acid (hello, hydration). From the Total Cleans’r to the Fat Water Toner-Serum Hybrid, every product is designed to hydrate, refine, and enhance radiance, all while evoking the scent of a tropical vacation in a sleek lavender bottle. Rihanna’s mission? Skincare that’s effective, inclusive, and doesn’t take itself too seriously. Whether you’re a skincare rookie or a glow-up pro, Fenty Skin makes healthy, luminous skin accessible to everyone—no glam squad required.
2. Hailey Bieber – Rhode Skin
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If you’ve ever scrolled through Instagram and wondered how Hailey Bieber manages to look like a perfectly glazed donut in every photo, you’re not alone—and now, you don’t have to wonder. With Rhode Skin, Hailey transformed her viral glow into a full-fledged skincare brand that champions minimalist beauty with maximum impact. Launched in 2022, Rhode is all about simple, science-backed formulas that support the skin barrier and deliver serious hydration, without the fluff or 20-step routines.
At the heart of the line is the now cult-favorite Peptide Glazing Fluid, a lightweight serum that gives you the reflective, mirror-finish glow Hailey’s known for. Powered by niacinamide, peptides, hyaluronic acid, and marula oil, it hydrates, plumps, and smooths the skin in one go. The remaining products in the Rhode collection—such as the Barrier Restore Cream and Peptide Lip Treatment—are crafted to support the skin’s natural equilibrium while enhancing radiance from within. The aesthetic is clean, the ingredients are non-comedogenic and cruelty-free, and the vibe is effortless—it’s everything Hailey is, bottled. Rhode isn’t just skincare; it’s a lifestyle of glowing without trying too hard (because your skin’s doing all the talking).
3. Alicia Keys – Keys Soulcare
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When Alicia Keys famously stepped back from makeup and embraced her natural beauty, it wasn’t a fleeting trend—it was a full-fledged wellness revolution. She didn’t just take off the makeup; she peeled back the layers of what beauty means in a world obsessed with perfection. Enter Keys Soulcare, a brand that’s as much about self-discovery as it is about skincare. Launched in collaboration with dermatologist Dr. Renée Snyder, Keys Soulcare brings Alicia’s holistic approach to beauty into your daily routine, blending ancient rituals, soulful intention-setting, and skin-loving ingredients into a lineup that feels like therapy in a bottle.
The collection includes everything from rich moisturizers and cleansers to ritual candles and affirmation cards, all designed to transform your skincare routine into a sacred, self-care moment. Hero ingredients, such as malachite (a stone believed to block negativity), manuka honey (for its healing and hydrating properties), and Hojicha powder (an antioxidant-rich tea), elevate the experience beyond the surface. Each product is paired with a positive affirmation—because, according to Alicia, the real glow comes from within. Whether you’re applying a serum or lighting a candle, the message is clear: caring for your skin can be a spiritual act. With Keys Soulcare, your glow doesn’t just reflect light—it radiates peace, purpose, and presence.
4. Pharrell Williams – Human Race
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Pharrell doesn’t just defy age—he redefines it. When Humanrace debuted in 2020, it wasn’t just another celeb-backed skincare line; it was a blueprint for mindful, modern skin rituals. Created in partnership with his trusted dermatologist, Dr. Elena Jones, Humanrace offers a gender-neutral, science-driven approach grounded in clarity, consistency, and clean formulations. This isn’t skincare chasing fleeting trends—it’s a universal routine designed to suit all faces, tones, and textures, regardless of age or identity.
The collection maintains its sleek and purposeful aesthetic, with the Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream forming a streamlined ritual that punches above its weight. Infused with ultra-fine rice particles and fruit-based AHAs, this cleanser gently polishes your skin—think of it as a spa-level glow in a bottle. The exfoliator taps into lotus enzymes to renew without irritation, while the Humidifying Cream, infused with snow mushroom and squalane, mimics the lush hydration of tropical air.
Even the refillable, eco-conscious packaging reflects a more profound mission: one of long-term wellness for both skin and the planet. The human race isn’t just about face care—it’s a full-spectrum philosophy that resets routines and reframes self-care from the inside out.
5. Scarlett Johansson – The Outset
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Scarlett Johansson has always exuded that timeless, Old Hollywood glamour—but when it came time to launch her beauty brand, she kept things refreshingly modern and minimalist. Launched in 2022, The Outset was created to combat skincare fatigue with a clean, gentle, and fragrance-free line focused on resetting and restoring the skin barrier without causing overload. Instead of chasing trends or flashy activities, The Outset focuses on dependable hydration, smooth textures, and a fuss-free routine that works, especially for those with sensitive or reactive skin.
At the core of every product is the brand’s signature Hyaluroset™ Complex, a botanical alternative to hyaluronic acid that delivers deep, lasting moisture without irritation. The pared-down collection features core essentials, including the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, and Nourishing Squalane Daily Moisturizer—each carefully crafted to calm, hydrate, and promote lasting skin wellness. No parabens, no phthalates, and absolutely no added fragrance—because Scarlett believes skincare should be a quiet luxury, not a loud performance. The Outset is all about giving your skin a clean slate to thrive, proving that you don’t need a 12-step regimen to achieve a healthy, natural glow—just a smart, pared-down ritual with tangible results.
6. Millie Bobby Brown – Florence by Mills
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If you thought skincare had to be serious and complicated, Millie Bobby Brown just proved otherwise with Florence by Mills—a brand that’s as playful and bright as its founder. Launched when Millie was still a teen, this line speaks directly to Gen Z’s skincare newbies and pros alike, offering vegan, cruelty-free, and affordable products designed to make glowing up feel fun, approachable, and pressure-free.
Florence by Mills steers clear of intimidating ingredient lists and complicated routines, instead emphasizing a celebration of the skin’s natural journey through gentle, effective formulations that encourage experimentation without pressure. Jelly masks offer a revitalizing indulgence, dewy mists supply an immediate surge of hydration, and gentle exfoliators care for young, sensitive skin without irritation. The brand’s philosophy views skincare as an expression of self-love, promoting the acceptance of imperfections and the joy of exploration, all while maintaining a lighthearted and positive approach. Whether addressing breakout-prone skin, controlling shine, or achieving an effortless, radiant glow, Florence by Mills transforms the skincare experience into a joyful celebration rather than a burden.
7. Jennifer Lopez – JLo Beauty
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If anyone’s skin screams “timeless glow,” it’s Jennifer Lopez. Seriously, the woman could probably bottle up eternal youth and sell it—oh wait, she did, with JLo Beauty. Launched in 2020, this brand isn’t just about skincare; it’s about capturing that legendary JLo radiance that has kept her glowing like a golden hour sun for over two decades. The promise? Products that hydrate, firm, and brighten your skin so well you’ll swear you’ve been kissed by a Miami sunrise every morning.
At the heart of JLo Beauty’s formulations is a potent olive oil complex packed with powerful antioxidants and essential fatty acids that deeply nourish and protect the skin’s barrier. This isn’t your average face cream—think luxe serums, glow-boosting moisturizers, and rich eye creams designed to tackle everything from dryness to fine lines with an effortless touch. The star product, the That JLo Glow collection, includes the Glow Creator serum and The Remedy moisturizer, both designed to smooth the texture and flood the skin with hydration, leaving it plump and luminous.
But here’s the real mic-drop: JLo Beauty’s magic isn’t just in the science—it’s in the attitude. Jennifer Lopez’s skincare line embodies bold confidence, enduring strength, and classic glamour, proving that true radiance transcends age and that a luminous glow never goes out of fashion. So if you want to glow like you just stepped off the red carpet, JLo Beauty’s got your back (and your face).
Where Celebrity Meets Skincare Magic
Celebrities are no longer muses for beauty brands—they are the brands themselves. What sets these lines apart is their genuine investment in glow-boosting, skin-first products that reflect each founder’s philosophy and aesthetic. Whether you want something minimalist, mindful, or downright glamorous, there’s a celebrity-founded brand ready to help you shine—no paparazzi required.
Go ahead—unleash that inner superstar and let your glow take center stage like it’s the main event. That’s because these celeb-backed goodies are.
